Customers are twice as likely to be loyal to a brand they trust. A loyal customer is a huge benefit to a company because they will buy or use your service again and again, and recommend it to others. Building brand trust and loyalty takes time, but it is well worth the investment.
1. Consistency
Be consistent in the messaging you share on all of your channels. Give an omni-channel experience where customers can reach your business easily and know that you are there for them. Be consistent in the time you take to respond.
2. Authenticity
Share who you and your brand are with your customers. Behind the scenes footage, videos from staff and Q and A’s with owners go a long way in developing a relationship with customers. Consumers are so bombarded with advertising these days that they can easily see through spurious marketing. They want something real, raw and connected.
3. Transparency
Be clear about your offerings. Trying to conceal hidden fees or how you use customers data will hurt you in the future. Customers appreciate you being transparent up front.
4. Social Responsibility
Consumers want to know that their money is going to a good cause. In fact, 66% of consumers are willing to pay more for goods from brands showing social responsibility.
5. Vulnerability
Your audience wants you to be raw and open. Share personal stories. After all, the best marketing is storytelling. Don’t be afraid to share both your trails and successes, others can relate.